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Intuition | Integrity | Intentionality
Pitch-An-Athlete Project
Marketing Pitch
My colleague and I were tasked to pitch our firm's athlete, Nick Bosa, to Alfa Romeo based on the Shark Tank reality show format. Providing a SWOT analysis of both the client and the company and the ethos of each representative, we created a narrative between the two brands to create a product. Our campaign and marketing deliverables were top-tier, allowing us to receive the highest compliments and grades (perfect pitch) in the class.
Marketing Research Project
Qualitative Research Approach
With my research partner, we wanted to explore the behavior and attitudes surrounding a newer concept in sport, fantasy sport leagues. Utilizing a qualitative approach, we were able to conduct two focus groups using a semi-structured interview format. Our findings have provided a solid foundation for further quantitative reserach.
Exploring the Relationship of the Psychological Connection Between Fantasy Sports and Fandom
Marketing Synthesis Essays
Each week we were responsible for reading scholarly articles based on various topics within sport marketing. From class discussions and resources, we had to write weekly synthesis essays that demonstrated we understood each marketing concept.